Digital Marketing

Creating a digital marketing plan

Understanding branding and positioning

Identifying target audience and buyer personas

Setting SMART goals and KPIs

Types of content (blogs, videos, infographics, etc.)

Writing effective content for engagement

The power of storytelling in marketing

Content creation tools and planning calendar

Search Engine Optimization (SEO)

Content planning and scheduling tools (Canva, Buffer, etc.)

Creating effective social media campaigns

Measuring engagement and performance

What is SEO and why it matters

On-page and off-page SEO techniques

Keyword research and content optimization

Tools for SEO (Google Search Console, Yoast, etc.)

Understanding website analytics (Google Analytics)

Social media insights and reporting

Interpreting metrics (CTR, CPC, conversion rate)

Using data to improve campaigns

Freelancing and remote work opportunities

Building a professional online presence

Overview of essential tools (Canva, Meta Business Suite, Google Tools)

Creating a portfolio and CV for digital marketing roles